The figure Harriet Harman draws attention to of 9.1 million women who didn’t vote in 2010 is alarming but not at all surprising. However, I don’t think political engagement has a ‘woman problem’ as much as a ‘people problem’. The public are disengaging – from the major parties at least – and, while I can understand the urge to drag them back kicking and screaming into the fold, I don’t think Labour’s ‘pink bus’ is going to do the trick on the women front.
The word being bandied about is ‘patronising’. I’d agree with that. I don’t think seeing a pink bus in my town centre would encourage me to vote Labour. In fact, I’d just be asking why they’re making so much effort to appear colourful when, really, the way to win votes is to create effective and economically literate policies. Those seem to be the things that women pay attention to. There was a lot written during the Scottish Referendum about how women were thinking with their heads while men were more focused on their emotional reaction to the prospect of independence. I don’t know how right that analysis is but, surely, the best way to achieve an election victory is to fight on both of those fronts?
For me, this pink bus is a gimmick, and one that’s been ridiculed pretty comprehensively already. This close to an election, is this really Labour’s strategy?